How to Price WordPress Website Projects Professionally
WordPress Business & Marketing
How to Price WordPress Website Projects Professionally
One of the biggest challenges for freelancers and agencies is deciding how much to charge for a WordPress website. Price too low, and you lose profitability. Price too high, and clients may hesitate. In this guide, you’ll learn how professionals calculate pricing, structure packages, and increase earnings while keeping clients happy.
1
Why Pricing Is Difficult for Many Designers
Most freelancers undercharge due to lack of clarity and confidence.
Most beginners charge random prices like ₹3,000, ₹5,000, or ₹10,000 without understanding:
- The true value of the website
- Time required to complete the project
- Client industry and budget range
- Business goals behind the website
- Professional standards in the market
Professional pricing requires structure — not guesswork.
2
Factors That Decide Your Website Pricing
Pricing depends on effort, the value delivered, and client type.
Before sharing industry-standard pricing, here are the main factors agencies consider:
✓
Number of pages
✓
Design complexity (basic, business, premium)
✓
Custom features required
✓
WooCommerce or eCommerce setup
✓
SEO needs
✓
Client’s industry and budget level
✓
Speed optimization & security setup
These elements help determine whether a website falls under basic, standard, or premium price categories.
3
Standard WordPress Pricing Range in 2025 (India)
Industry-accepted benchmarks used by agencies.
Here is the pricing structure most Indian agencies follow:
1. Basic Business Website
- Price: ₹7,999 – ₹14,999
- Pages: 4–6
- Includes: Home, About, Services, Contact
2. Standard Business Website
- Price: ₹15,000 – ₹29,999
- Pages: 6–10
- Includes: Blog setup, custom forms, branding
3. Premium Business Website
- Price: ₹30,000 – ₹75,000+
- Includes: Advanced UI, CRM integration, animations
4. WooCommerce / eCommerce Website
- Price: ₹25,000 – ₹1,00,000+
- Includes: Products, cart, checkout, payment gateway
Your pricing depends on your skills and the complexity of the client’s goals.
4
How Templates Help You Earn More With Less Work
Delivery time decreases — income increases.
Using readymade templates like SiteCrafted allows you to:
- Complete websites 5× faster
- Take more projects per month
- Deliver consistent, premium-quality designs
- Avoid technical issues and UI troubleshooting
Example:
If you normally charge ₹15,000 per website and take 5–7 days to finish…
Using templates, you can finish in 1 day and take 15–20 projects per month.
5
Professional Pricing Packages (Copy These)
Use tier-based pricing to increase conversions.
Package 1: Starter Website
- Price: ₹9,999
- 5 pages
- Mobile responsive
- Basic contact form
Package 2: Business Website
- Price: ₹17,999
- 8 pages
- Branding edits + custom layout
- Basic SEO
Package 3: Premium Website
- Price: ₹29,999+
- 12+ pages
- Animations, CRM, security setup
- Speed optimization
Pricing packages dramatically increase how many clients say “yes.”
Want to Deliver Websites Faster and Earn More?
Use SiteCrafted’s ready-to-launch templates to complete full client websites in hours — not days.
