How to Set Up Automated Emails & Order Notifications
WooCommerce & E-Commerce Tutorials
How to Set Up Automated Emails & Order Notifications in WooCommerce
Automated emails help your store run smoothly by keeping customers updated about their orders and ensuring you receive important notifications instantly. In this guide, you’ll learn how to configure WooCommerce email settings, customize email templates, enable admin alerts, and set up advanced automated workflows using plugins.
1
Understanding WooCommerce Email Notifications
WooCommerce emails keep both customers and admins informed.
WooCommerce automatically sends transactional emails whenever an order is placed, updated, or completed. These emails help:
- Customers track their order progress
- Store owners stay updated about new sales
- Admins manage inventory and fulfilment
By default, WooCommerce includes emails for:
- New Order
- Processing Order
- Completed Order
- Refunded Order
- Canceled Order
- Failed Order
- Customer Invoice
- Password Reset
- New Account
You can customize all of these using the built-in WooCommerce settings.
2
How to Configure WooCommerce Email Settings
Start by setting up the basics correctly.
- Go to WordPress Dashboard → WooCommerce → Settings
- Click on the Emails tab
- You will see a list of all transactional emails
- Click on any email to modify:
- Email Subject
- Email Heading
- Recipient Email (for admin notifications)
- Enable/Disable Toggle
- Scroll down and click Save Changes
This ensures emails are delivered correctly to both customers and store owners.
3
Customize Email Appearance (Branding)
Make your emails match your brand identity.
WooCommerce lets you style your email templates easily:
- Go to WooCommerce → Settings → Emails
- Scroll to **Email Sender Options**
- Customize the following:
- From Name
- From Email
- Header Image URL
- Footer Text
- Colors (Base, Background, Body Text)
This helps you create fully branded email communications without coding.
4
Set Up Admin Order Notifications
Never miss an order again.
To receive instant alerts when a new order is placed:
- Go to WooCommerce → Settings → Emails
- Click on New Order
- Enter your preferred email address(es)
- owner@yourstore.com
- sales@yourstore.com
- support team emails
- Enable Notification
- Save Changes
You can add multiple email recipients by separating them with commas.
5
Add Advanced Email Automation (Recommended)
Boost engagement and recover lost customers.
You can enhance WooCommerce emails using automation plugins:
✨ 1. FluentCRM
Create:
- Welcome emails
- Cart abandonment reminders
- Order follow-ups
- Review request emails
- Upsell recommendations
✨ 2. MailPoet
Best all-in-one email system directly inside WordPress.
✨ 3. AutomateWoo
Powerful automation for:
- VIP customer rewards
- Subscription reminders
- Renewal notifications
These tools help increase repeat purchases and build customer loyalty.
6
Fix Email Delivery Problems (Important)
Most WooCommerce stores face SMTP-related issues. Here’s the fix.
If your emails are landing in spam or not delivering at all, install an SMTP plugin:
- WP Mail SMTP
- FluentSMTP
- Post SMTP
Recommended SMTP providers:
- Brevo (Free)
- Google Workspace SMTP
- Zoho SMTP
- Amazon SES (Enterprise-level)
SMTP guarantees reliable email delivery.
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